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Visitor Centre satisfaction 2008/09

Rotherham Visitor Centre

How did we do?

Rotherham Visitor Centre takes performance in the area of customer care very seriously. We assess our performance in a variety of ways.

Surveys

We carried out regular surveys among our customers between May 2008 - March 2009. These surveys give customers an opportunity to assess the Visitor Centre against a number of specific targets which are based on national performance standards.

Key results

Excellent in
2006 - 07
Excellent in
2007 - 08
Excellent in
2008 - 09
Good in
2008 - 09
Speed of service 82% 80% 75% 18%
Quality of customer service 85% 81% 75% 19%
Range of information 62% 64% 57% 33%
Range of services available 54% 60% 51% 36%
Range of goods available 49% 53% 45% 36%
Quality of goods available 56% 57% 46% 37%
Ease of entry into the Visitor Centre 79% 76% 65% 23%
Ease of getting around the Visitor Centre 77% 77% 63% 23%
Ease to finding the Visitor Centre 70% 52% 60% 26%
Layout of the Visitor Centre 67% 58% 57% 29%
Overall impression of the Visitor Centre 75% 62% 62% 26%

Targets in the Customer Charter

The customer charter includes a number of specific targets to ensure we offer a prompt service. We will aim to answer enquiries professionally and courteously, committing to the following response times:

Channel Target
Telephone Within five rings
Messages left on answer phone Within two working hours
Emails Within two working hours in the visitor centre
Letters Within five working days
Fax Within two working hours in the visitor centre

Survey feedback comments 2008 - 2009

Customers are encouraged to record their concerns about any aspects of the Visitor Centre Service. Many customers also take this opportunity to praise the service as well as make suggestions for alterations and improvements.

You asked for:

  • More Yorkshire Day promotional activity
  • Souvenirs that are suitable for posting or to be taken in luggage abroad for friends/relatives
  • More local products
  • More local history groups
  • Rotherham Rugby items
  • Gifts suitable for men

In response we have the following action plan for 2009/10

  • We are investigating how we can further improve the promotional activity for Yorkshire Day
  • We are looking at the range of souvenirs we stock and identifying new merchandise that is more suitable for posting and taking abroad
  • We are investigating local products and identifying new merchandise for sale in the Visitors Centre

For enquiries about local attractions, events and accommodation, contact the Rotherham Visitor Centre.