Make One You, change youPublished Monday, 7th March 2016
This week marks the launch of ‘One You’, a ground-breaking new campaign from Public Health England.
The 'One You' campaign aims to help adults, to move more, eat well, drink less, sleep well and be smoke and stress free.
The aim is to encourage adults, particularly those in middle age, to take control of their health to enjoy significant benefits now, and in later life.
Adults are being encouraged to take a new online health quiz, called ‘How Are You’ which provides personalised recommendations based on the results and directs people to tools and advice to help them take action where it’s most needed. Over half (56%) of 40-60 year olds taking the quiz said they were likely to change their lifestyle to improve their health because of the feedback it gave them.
Cllr David Roche said: “We know that for many of us living healthily is harder than ever. Bigger portions and sitting still to shop, socialise and be entertained means it's easy to put off making good choices today for a better tomorrow.
"In Rotherham we have a wide range of services to help people live a healthy and active lifestyle and welcome this new campaign which encourages people to do something about their own health before it’s too late."
Latest figures show that life expectancy at older ages is at record levels, yet many are spending their retirement living in ill health. Currently fifteen million Britons are living with a long-term health condition, yet studies show living healthily in middle age can double your chances of being healthy when you are 70.
Professor Kevin Fenton, National Director, Public Health England said: "For the first time, Public Health England is launching a campaign that talks to adults directly about all of the things they can do to improve their health. The scale of the campaign is unprecedented and includes new public and commercial partnerships with Asda, Slimming World, BBC Get Inspired and the Ministry of Defence.
"This will see One You in every community, on every high street, in local health services, on websites and in social media. We want everyone across the country to know that it is never too late to get your health back on track."