South Yorkshire Safer Roads Partnership supports "Edward" initiative

Published Tuesday, 24th May 2016
Traffic on a Rotherham road
Traffic on a Rotherham road

South Yorkshire Safer Roads Partnership will support a brand new initiative aimed at cutting death and injury on Europe’s roads.

The initiative is being launched on Wednesday 25 May by TISPOL (the European Traffic Police Network). Working alongside the European Commission, politicians, policymakers and road safety partners across Europe, TISPOL has chosen Wednesday 21 September 2016 as its first European Day Without A Road Death (Project EDWARD).

EDWARD has been created to assist in re-energising the reduction of fatalities and serious injuries on Europe’s roads.

TISPOL President Chief Superintendent Aidan Reid explains: “EDWARD will encourage all road users to reflect on their behaviour and attitude. After all, driver behaviour remains the most important barrier to progress as we approach 2020 and its reduction targets”.

“Drivers are unwittingly or sometimes knowingly putting other road users in danger in so many ways, perhaps by speeding, drink-driving, not wearing a seat belt, using the phone while driving, using vehicles they have not kept roadworthy, parking their cars on bicycle lanes, blocking pedestrian crossings, or engaging in risky manoeuvres.

“But it’s not just drivers who are at fault. Many cyclists and pedestrians increase their risk levels by choosing to ignore the rules or look for risky short cuts and as we pause to reflect on how we use the roads, it is my belief that Project EDWARD can make a significant contribution towards further sizeable and sustained reductions in road death and serious injury."

By supporting Operation EDWARD the Safer Roads Partnership hopes to stage a series of events and campaigns in the weeks and months ahead, leading to 21 September 2016. 

These will include topics such as the ‘Fatal Four’ for riders and drivers:(speeding, mobile phone use, drink and drug driving and use of seatbelts and restraints), in addition to subjects such as cycling safety, child and adult pedestrians, parking near schools and a host of others.

John Scruby, Road Safety Practitioner at Rotherham Council said: "Every road user has a responsibility for our own, and others’ safety. All road users can work together to make the roads of South Yorkshire a safe environment." 

The Partnership will encourage road users to sign a pledge online and then challenge others to do so. By signing the pledge, everyone can make a contribution to safer roads.

Find out more at the TISPOL websiteimage