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  3. The Best Start in Life

The Best Start in Life

Local Plan

We believe that every child in Rotherham deserves the very best start in life. The Best Start Local Plan sets out our ambition to make that belief a reality – through decisive action, strong collaboration and an unwavering focus on child development.

This plan is our collective response.

It is built around six shared priorities that reflect both our evidence and our values:

Strengthening early communication, language and literacy for all children

We know that communication and language are the biggest drivers of school readiness. Improving early speech, language and literacy is central to our ambition to increase the proportion of children achieving a Good Level of Development (GLD).

Increasing early education access for disadvantaged children

Despite good overall uptake, 12.9% of 3 – 4‑year‑olds living in the 30% most deprived IMD areas still do not access their funded early education places. Reducing this shortfall is key to closing our GLD gap.

Improving the quality of early years provision, including reception for all children

The first years of education shape life chances. We will work with providers, childminders, schools, Stronger Practice Hubs and RISE to improve practice, strengthen transitions and raise outcomes for all children.

Identifying needs early and supporting children with SEND and vulnerable families

With SEND prevalence above national levels and rising EHCP demand, we must act earlier and more collaboratively to ensure children get the right help at the right time – reducing escalation and improving long‑term outcomes.

Providing joined‑up family support through our Family Hubs

Rotherham’s Family Hubs network is already strong. Through these hubs we will offer integrated health, early help, childcare and community support so families experience a seamless pathway from pregnancy to school age.

Tackling inequalities across the 0–5 system

We are determined to narrow the gaps linked to deprivation, SEND, health inequalities and access to opportunity. Our actions will target the communities who need us most, helping to level the playing field and improve the life chances of every child.

By working together, we can give every child the chance to reach their full potential and thrive – now and in the future.

View the Local Plan here

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