Drive for Life project wins another award

Published Friday, 19th May 2017
Drive for Life App wins award
Road Safety Partnership members at the award ceremony

Drive for Life partnership project scoops prestigious award.

Drive for Life, the young driver intervention project delivered by the South Yorkshire Safer Roads Partnership and coordinated by Rotherham Council, has again been recognised in the First Car National Road Safety awards. 

At the prestigious RAC club in Pall Mall, London this month, the project team received a bronze award in the ‘Education and Training Initiative’ category, for the Drive for Life Challenge. 

The ‘Challenge’, an interactive app, was developed 18 months ago to compliment the already award winning project. The app is based around video clips depicting a day out with a number of young people. The user is shown a number of clips containing various dangers and hazards which they are asked to identify. At the conclusion, a short feedback video accompanies the score, with an invitation to take the challenge again to improve your score.
Although aimed at novice drivers, anyone can take part. The app has received excellent feedback from over 10,000 users to date, and the development team are already looking towards a supplementary version utilising the latest virtual reality technology.
This is the second consecutive year that the project has been recognised at the Young Driver Focus event. In addition to the category award, the ‘Challenge’ was shortlisted in two other categories.
Project Manager John Scruby said: “This is another fantastic achievement for the Drive for Life team after a very busy year, where the project has been delivered to over 7,000 sixth form students, apprentices and sports academy students throughout the county. The Drive for Life Challenge has been an outstanding success and the feedback from the users has shown this to be a valuable asset to the project as a whole. We are incredibly proud of this achievement."

Joanne Wehrle, Safer Roads Education Manager added: “The 17-24 age group is a particularly vulnerable one, with so many new and inexperienced drivers taking to the roads. This app is one of the innovative approaches the Safer Roads Partnership uses to engage younger drivers with our road safety message, alongside our long-running Drive for Life training programme. We are delighted that it has been recognised with this award and would encourage everyone, regardless of how long they have been driving, to have a go.

“Drivers of all ages can help keep themselves and their friends and family safer by following a few simple rules: always wear your seat belt for every journey; always drive within the speed limit and to the conditions (sometimes driving at the speed limit will be too fast); don’t drink and drive; don’t use your mobile phone at the wheel.”

The app can be accessed by phone or laptop via the link below.

Drive for Lifeimage