Health store relaunches

Published Monday, 7th September 2015
Love Food Hate Waste
The new shopfront at Keppel Wharf

A Rotherham health store that launched with support from the Council is re-branding with a promise to offer shoppers even better value!

Vitalife Health became the first retailer in the town centre’s Keppel Wharf development on the corner of Main Street and Market Street when it opened in 2013.

The store opened with assistance from Rotherham Council’s Business Vitality Grants scheme and last Friday (4 September) it re-launched under the banner of the sister business – Love Health Hate Waste.

“We started Love Health Hate Waste in support of the government-backed WRAP (Waste and Resources Action Programme) and their ‘Love Food Hate Waste’ initiative,” said business owner Gavin Edley.

“In order to stop health foods and supplements unnecessarily going to waste, we purchase Best Before expired goods from some of the biggest distributors and health brands in the UK (who would otherwise throw these away), and offer them to customers for up to 90% less than their standard sales price.

“Our business helps customers maintain a healthy lifestyle and diet, on a budget – giving some of the best health foods and supplements at drastically reduced prices and in return we’re doing our bit to reduce unnecessary wastage,” he added.