Rotherham's Drive for Life

Published Thursday, 29th May 2014
Drive for Life winner
Presentation to Drive for Life winner Cody Heyhurst

One young safety-conscious Rotherham resident has won big thanks to an innovative project which aims to save lives on the road.

The "Drive for Life" project is delivered to young drivers throughout the county by members of the South Yorkshire Safer Roads Partnership, including local authority road safety practitioners, South Yorkshire Police, and South Yorkshire Fire and Rescue.

Young people aged 17-24 years in Rotherham, make up just 11 per cent of the driving population, and yet are involved in over 33 per cent of all serious and fatal road collisions in the region, reflecting the national trend.

The Drive for Life presentation is a hard-hitting and emotional session, delivered to sixth form colleges, apprenticeship schemes and sports academies.

The interactive sessions cover topics such as drink and drug driving, seat belt usage, distraction and mobile phones and is aimed to question the young drivers attitudes to driving and alter road user behaviour.

The project was delivered to almost 5,000 students between May 2013 and April 2014 and it is hoped a similar number of students will receive the input this academic year.

Drive for Life was presented in April to students at the LifeSkills Centre in Rotherham and at Rotherham United Academy. At the end, the audience were invited to give feedback with the incentive of a monthly prize draw.

The winner was Cody Heyhurst from Thrybergh, who attends LifeSkills to study Business skills.

Cody is pictured receiving her prize of £50 in Meadowhall vouchers from John Scruby, Drive for Life co-ordinator, and fellow presenter Joe Hockney from Sheffield City Council's Road Safety team, along with Kirsty Noble, Vocational Skills Tutor.

Cody, who is about to start taking driving lessons said: "It's sad to see so many innocent people losing their lives to reckless driving. I now make sure everyone I travel with wears a seat belt."

Kirsty Noble added: "We have had the presentation here at LifeSkills over the last couple of years. It’s vital that our young learners are made aware of the responsibility that comes with a driving licence, not only to yourself, but the people you travel with and all other road users."

John Scruby said: "Drive for Life delivers a strong message. A disproportionate number of young people are killed and seriously injured on our roads on a daily basis. Our aim, as part of the Partnership, is to reduce the casualties and the years of heartbreak a collision can cause for those left behind."

LifeSkills is a learning and training provider with over 10 years experience delivering award winning apprenticeships and foundation learning courses. 

Any other organisation wishing to book the free Drive for Life presentation can contact the team by email.

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