Rotherham’s independent shop of the year named

Published Friday, 15th August 2014
Lynda Delizium of Mesmerize

After a month of frenzied voting, Rotherham’s favourite independent shop has been crowned.

The competition, which was launched on the back of the national Independents’ Day campaign and supported by the Rotherham Advertiser, has named Mesmerize on Wellgate as the town’s favourite independent retailer.

Coming in second was skate store Props, based at Eastwood Lane, and finishing third was The Whistle Stop Sweet Shop located at Imperial Buildings.

Mesmerize manager, Lynda Delizium, said, “I would like to thank everyone who voted for Mesmerize.

“I am extremely proud in winning as the quality and service of the independent shops in Rotherham is amazing. As a small independent, trading in a recession can be very challenging and this support is astounding and well received.

“I love my job and there is never a boring day. I try to provide a hub of information for the alternative scene alongside the gifts, jewellery and clothing for sale in the shop."

Mesmerize first opened in 1995 with a small grant from the Prince's Trust and will be celebrating 20 years on Wellgate next spring.

Thanks to the support of their customers, Mesmerize will receive £1,000 worth of free advertising with the Rotherham Advertiser.

Dominic Beck, Cabinet Member for Business Growth and Regeneration, added, “Congratulations to all the businesses who received votes and particularly to Mesmerize. Shoppers cited the ‘Aladdin’s cave’ of unique products and fantastic customer service as reasons why they were their winner.

“It was incredibly difficult to tell who would win and with over 150 independent town centre retailers, the eclectic mix was sure to inspire debate.

“It was great to see the incredible support businesses have received from customers. It shows the public are really passionate about Rotherham’s independent retail offer and had fantastic things to say about stores across the whole town centre.”

Rotherham Advertiser backed the campaign, which saw hundreds of shoppers voting online during the month of July.

The competition also included a prize for a member of the public who voted. The winner picked at random - who wishes to remain anonymous - won a £100 town centre hamper, which they have kindly requested is donated to the Rotherham Food Bank.