Mesmerize celebrates 20 years in Rotherham

Published Wednesday, 6th May 2015
Shop keeper Lynda Crampton
Lynda Crampton of Mesmerize

It’s a 'Mesmerizing' time for one Rotherham shop celebrating a special milestone birthday.

Located on Wellgate in the town centre, 'Mesmerize' celebrates its 20th year in business this weekend. 

The shop opened for the first time on May 8, 1995, and has proved to be enduringly popular with shoppers to the town searching for more 'alternative' gifts and jewellery.

Over the years, the range of items sold has expanded to include Gothic and alternative clothing as well as a large range of aromatherapy oils, incense, home fragrances and licensed Nemesis artist collections and figures.

If you are looking for alternative hair dyes, 'Living Dead Dolls’, something a little different to wear, or pagan items such as oracles and amulets, then Mesmerize is the place. 

Mesmerize is also a popular venue to buy tickets for local gigs and concerts.

Owner Lynda Crampton says the shop has come a long way since she first start trading - on a stall on the old outdoor Rotherham market. 

She said: "I received help from Business Link and the Prince’s Youth Trust to open a bricks and mortar shop and I am still here today 20 years on thanks to the incredible continued support from Rotherham shoppers."

The support was confirmed in July last year when 'Mesmerize'  was voted Rotherham Town Centre’s 'Independent Retailer of the Year' - an award voted for by the public.

"I am very proud to be trading in Rotherham town centre," added 41-year-old Lynda. "I have made many new friends over the years and I would really like to thank all my great and loyal customers for their support over the past two decades."

Many of these customers helped Lynda celebrate last month at a special anniversary bash attended by 300 people, which included a host of live music and entertainment including local band Papa Legba's.

As a special birthday treat, all Mesmerize customers from May 8 to 31 will receive a raffle ticket to win a Crow Bell Jar, plus take advantage of exclusive 'Offers of the Week' and money off selected items.