Communications Approach
The approach for this strategy will be:
- To develop clear and transparent communication plans for residents, commuters and businesses which align with the Highways service objectives, under the individual service areas outlined above. Each area will have its own bespoke “plan on a page” setting out the overall aim, objectives, and key messages (see section 6)
- Identify the main audience groups for communications (See section 4)
- Provide guidance for communicating with residents and key stakeholders around Rotherham Council’s Highways Services and list the communications channels to be used (See section 5)
- Give guidance on key messages to be used (See section 6). Key messages will be agreed for major schemes, long term strategies (for example, LED street lighting programme) or campaigns requiring communications support, in discussion with the service and communications colleagues. These key messages will be clear, concise and consistent and be aligned with the objectives of the respective service.
