Ward profile
Employment, Benefits and Pension
Lifestyles and Specific Health Issues
Crime and Anti-social Behaviour
Index of Multiple Deprivation 2015 and 2019
Description
Rotherham East lies in the central part of Rotherham, with a population of 16,757 (2021 census). The ward is represented by three members of the Council. Rotherham East is a compact urban ward, combining several residential areas to the east of Rotherham Town Centre. The neighbourhoods included are Eastwood, Springwell Gardens, East Dene, parts of Clifton and Herringthorpe (mainly council housing).
The ward is the most deprived in Rotherham, with almost all neighbourhoods affected (see Index of Multiple Deprivation). Eastwood Village is a multi-ethnic area with much private rented terraced housing. East Dene is mainly council housing although many homes are now privately owned. Clifton has older private housing, mainly terraced. In the north of the ward is the Eastwood Trading Estate although most people rely on the nearby town centre for work.
Population by Age
| 2021 Census | Population | Percentage | Rotherham Average |
| Aged 0-15 | 4,056 | 15.8% | 18.9 |
| Aged 16-24 | 1,887 | 8.2% | 9.6 |
| Aged 25-44 | 4,681 | 19.3% | 25.1 |
| Aged 45-64 | 3,880 | 29.0% | 26.8 |
| Aged 65+ | 2,253 | 27.7% | 19.7 |
| Total | 16,757 | 100% | 100% |
Population change since 2011: +280 (+1.7%) (Rotherham +3.3%)
The population of Rotherham East ward has remained stable since 2011, in contrast to the increase in the borough population overall. The age structure of the population is significantly younger than the Rotherham average, the percentage of children aged 0-15 is well above average, and the percentage of older people aged 65+ well below average.
Ethnicity
Official population ethnicity data is collected and analysed every ten years as part of the National Census. Unfortunately, this breakdown is not included within the annual mid-year estimate statistics published by the Office of National Statistics (ONS).
Local populations can change significantly during the lifetime of this dataset. Therefore, as a local proxy we utilise the annual School and Pupil Census data to create an estimation of the current ethnicity breakdown.
The table below provides the ward analysis of the 2011 census, 2021 census and 2020 School and Pupil census by the ethnic groupings used by the ONS. In order to protect against disclosure of personal information, records have been swapped between different geographic areas and counts perturbed by small amounts. Small counts at the lowest geographies will be most affected.
| 2011 National Census |
2020 School and Pupil Census |
||||
| Ethnic Group |
Ward population |
% Ward population |
% Rotherham Population |
% Pupils living in Ward |
% Pupils living in Rotherham |
| White British | 12,068 | 73.2% | 91.9% | 48.8% | 80.8% |
| White Other | 813 | 4.9% | 1.7% | 15.4% | 4.7% |
| Mixed/Multiple | 405 | 2.5% | 1.0% | 4.6% | 3.2% |
| Asian/Asian British | 2,487 | 15.1% | 4.1% | 23.0% | 8.3% |
| Black/Black British | 371 | 2.3% | 0.8% | 4.0% | 1.6% |
| Other Ethnic group | 333 | 2.0% | 0.5% | 3.6% | 0.8% |
| Not known | - | - | - | 0.6% | 0.6% |
| Ethnic minority total | 4,409 | 26.8% | 8.1% | 50.6% | 18.6% |
| 2021 National Census | |||
| Ethnic Group |
Ward population |
% Ward population |
% Rotherham Population |
| White British | 10,622 | 63.4% | 88.3% |
| White Other | 1,279 | 7.5% | 2.8% |
| Mixed/Multiple | 401 | 2.4% | 1.4% |
| Asian/Asian British | 3,157 | 18.9% | 5.3% |
| Black/Black British | 504 | 3.0% | 1.1% |
| Other Ethnic group | 783 | 4.7% | 1.1% |
| Not known | - | - | - |
| Ethnic minority total | 6,124 | 36.6% | 11.7% |
Rotherham East is the second most ethnically diverse ward in Rotherham with over 35% from ethnic minority backgrounds, including over 18% Asian heritage. Non-British white make up 7.5%. The school age population is more diverse, with over half of pupils from ethnic minority communities. This includes 23% of Asian heritage. Non-British white, at over 15% is the highest for any Rotherham ward.
Housing and Households
Dwellings in 2021: 7,057 (6,498 in 2011), Households in 2021: 6,627 (6,498 in 2011)
The number of dwellings in Rotherham East has increased by 559 (+8.6%) since 2011 and there are an additional 129 households (+2%).
| 2021 Census | Detached | Semi | Terraced | Flats | Caravan, mobile or temporary structure | Total |
| Owner Occupied | 207 | 1,734 | 605 | 113 | 1 | 2,660 |
| Social Rented | 143 | 1,346 | 419 | 647 | 0 | 2,555 |
| Private Rented | 145 | 531 | 456 | 280 | 2 | 1,414 |
| Total | 495 | 3,611 | 1,480 | 1,040 | 3 | 6,629 |
Most housing in Rotherham East is rented, with high proportions of social housing. Owner occupied dwelling account to 40% of all properties with the majority being semi-detached. Terraced housing and private renting dominate in the inner areas of Eastwood and Clifton but East Dene and Herringthorpe have mainly semi-detached housing rented from the Council. A significant proportion of social housing is rented from housing associations. The ward has the lowest proportion of detached houses in Rotherham.
Council Rented Properties in 2021: 2,145 (1,795 houses and 350 flats), 31% of dwellings.
Employment, Benefits and Pensions
| Employment by Industry (2019) | Number | Percent | Rotherham Average |
| Manufacturing & Production | 710 | 20.7% | 15.6% |
| Construction | 125 | 3.6% | 7.5% |
| Motor Trades, Wholesale & Retail | 680 | 19.8% | 15.6% |
| Transport & storage | 190 | 5.5% | 4.8% |
| Accommodation & food services | 165 | 4.8% | 5.9% |
| Information & communication | 30 | 0.9% | 3.3% |
| Financial & insurance | - | 0.0% | 1.3% |
| Property | - | 0.0% | 0.5% |
| Professional, scientific & technical | 35 | 1.0% | 4.0% |
| Business administration & support services | 205 | 6.0% | 8.6% |
| Public administration & defence | 205 | 6.0% | 6.0% |
| Education | 580 | 16.9% | 9.0% |
| Health | 360 | 10.5% | 13.8% |
| Arts, entertainment, recreation & other services | 145 | 4.2% | 4.2% |
| Total | 3,430 | 100% | 100% |
The ward has a high proportion of employment in manufacturing and production activities, mainly in the Eastwood Trading Estate. The ward only has enough jobs for 32% of local working age residents, depending heavily on employment in neighbouring wards.
Benefits and Pensions (ONS)
| Claimant count | |||||
|
March 2022 No. of claimants in ward |
March 2022 % of ward population aged 16-64 |
March 2022 Rotherham average % |
March 2023 No. of claimants in ward |
March 2023 % of ward population aged 16-64 |
March 2023 Rotherham average % |
| 1,170 | 10.8% | 5.1% | 1,115 | 10.3% | 4.5% |
The proportion of people claiming benefits in Rotherham East is more than double the Rotherham average.
Child Poverty (DWP)
The table below shows the number and percentage of children (aged under 16) living in Absolute low-income families in the ward and in Rotherham
|
No. and % of children (aged under 16) living in Absolute low-income families |
||||
| Ward | No. of children 2020/21 | % of children 2020/21 | No. of children 2021/22 (p) | % of children 2021/22 (p) |
|
Rotherham East |
1,767 | 39.9% | 1,476 | 33.4% |
| Rotherham (total) | 11,276 | 21.9% | 8,989 | 17.9% |
The level of child poverty in Rotherham East is the highest of any Rotherham ward and is almost double the borough average.
General Health and Disability
General Health bad or very bad (Census 2021): 9.2% (Rotherham 7.0%, England 5.2%)
Limiting Long Term Illness or Disability (Census 2021): 23.0% (Rotherham 21.1%, England 17.3%)
| DWP Disability Benefits (Qtr to Aug 22) | Number | Percentage | Rotherham Average |
| Attendance Allowance (aged 65+) | 316 | 14.0% | 13.2% |
| Disability Living Allowance (all ages) | 670 | 4.0% | 3.1% |
| Personal Independence Payment (16-64) | 1,454 | 13.9% | 9.3% |
| Total on Disability Benefits | 2,440 | 14.6% | 11.4% |
Rotherham East had higher rates of poor health and disability than the borough average in 2021 and much higher than the national average. Claims for disability benefits are well above average.
Lifestyle and Specific Health Issues
Over 85% of health and lifestyle indicators are worse (have higher rates) than Rotherham average. Additionally, two thirds of indicators are significantly worse across many areas but particularly in terms of exceptionally high levels of emergency hospital admissions for Chronic Obstructive Pulmonary Disease (COPD), deaths from causes considered preventable and from circulatory disease under 75 years and emergency hospital admissions for stroke.
Rotherham East ward has lower (worse) life expectancy at birth compared to Rotherham overall (2.7 years less life expectancy for men and 3.3 years less for women) (2016-2020).
Compared to Rotherham average, Rotherham East ward is better for (has lower rates/less):
Disease & poor health
Incidence of prostate cancer.
Behavioural risk factors and child health
Smoking prevalence at age 15 - regular smokers.
Smoking prevalence at age 15 - regular or occasional smokers.
In contrast Rotherham East ward is worse for (has higher rates/more):
Life expectancy & causes of death
Deaths from; all cancer, all ages; all cancer, under 75 years; all causes, all ages; circulatory disease, all ages; respiratory diseases, all ages; coronary heart disease, all ages; all causes; circulatory disease, under 75 years; causes considered preventable, under 75 years.
Disease & poor health
Emergency hospital admissions; for intentional self-harm; for Myocardial Infarction (heart attack); for stroke; for all causes, all ages, standardised admission ratio; for coronary heart disease; for Chronic Obstructive Pulmonary Disease (COPD).
Hospital admissions for alcohol attributable conditions, (Narrow definition)
Hospital admissions for alcohol attributable conditions, (Broad definition)
Incidence of lung cancer, standardised incidence ratio
Behavioural risk factors and child health
Emergency hospital admissions; for injuries in under 5 years old; for injuries in 15 to 24 years old.
Year 6: Prevalence of obesity (including severe obesity).
Reception: Prevalence of obesity (including severe obesity).
Reception: Prevalence of overweight (including obesity).
Low birth weight of live babies.
Deliveries to teenage mothers.
Year 6: Prevalence of overweight (including obesity).
General fertility rate: live births per 1,000 women aged 15-44 years.
Notes
‘Better’ and ‘worse’ based on differences over 10% from Rotherham average.
Data represents persons all ages unless otherwise specified.
Cancer incidence data based on 2016-2019, children emergency admissions/A&E attendances/admissions for injury 2016/17-2020/21, life expectancy & mortality 2016-2020, hospital admissions/stays/emergency admissions 2016/17-2020/21, children’s weight indicators 2019/20-2021-22, deliveries to teenage mothers 2016/17-2020/21, general fertility rate – live births and low birth rate 2016-2020.
Smoking data based on modelled estimates from 2014.
Percentage of people with limiting long-term illness or disability from 2011.
Source: Office for Health Improvement & Disparities, Fingertips Public Health Data.
Education
(only highest level of qualification/level 4+ and no qualifications updated with 2021 census data)
Local Secondary School: Clifton Community School (Local Authority)
Early Years – Good Level of Development - 2019:58.9% (Rotherham 70.3%, England 71.8)
Key Stage 2 – Reached an expected level in Reading, Writing & Maths - 2019: 55.3% (Rotherham 59%, England 65%)
GCSE attainment in English & Maths - pass at 9-4 level (A*-C) - 2019
35.1% (Rotherham average 51.9%)
Primary and secondary attainment in 2019 was below the Rotherham averages.
Highest Level of Qualification (2021 Census):
Level 4 or above 15.4% (Rotherham 23.1%, England 33.9%)
No Qualifications 36.8% (Rotherham 23.4%, England 18.1%)
Crime and Anti-Social Behaviour (ASB)
Recorded Crime (2020): 1957 (112 per 1,000 population) (Rotherham 90 per 1,000)
Recorded ASB (2020): 468 (27 per 1,000 population) (Rotherham 25 per 1,000)
Levels of recorded crime and ASB in Rotherham East are more than the Rotherham average.
Index of Multiple Deprivation 2015 & 2019
The Index of Multiple Deprivation (IMD) is a Government index for all areas in England. The 2019 index uses 37 indicators across 7 deprivation domains (themes) with a 2013/14 baseline. The IMD is only produced for Lower-level Super Output Areas (SOAs) of which there are 167 in Rotherham (around 8 per ward) and 32,844 in England, each with around 1,500 people. SOAs are ranked across England where 1 is the most deprived. Any rank below 3,285 indicates that an area is within the 10% most deprived areas of England.
Deprivation in Rotherham East
Rotherham East is well above the Borough average and the whole ward is well above national average. There are 6 neighbourhoods which are more deprived than the ward average. All neighbourhoods (excluding East Dene North West) are within the most deprived 10% of England.
| Indices of Deprivation 2019 | |||||
|---|---|---|---|---|---|
| Deprived of Income | Persons | Income Deprived | Precent 2019 |
Percent 2015 |
Rotherham Average |
| All people | 16,666 | 5,625 | 34% | 38% | 17% |
| Childen | 4,179 | 1,570 | 38% | 44% | 22% |
| Working Age | 9,534 | 2,965 | 31% | 33% | 15% |
| Older people 60+ | 2,953 | 1,090 | 37% | 42% | 16% |
Income deprivation is above average in Rotherham East for all age groups. Children are more likely to be affected by income deprivation than adults, with the level being double the Borough average.
| SOA Code | SOA Local Name |
IMD Score 2019 |
IMD Score 2015 |
IMD Rank 2019 |
IMD Rank 2015 |
IMD Decile 2019 |
IMD Decile 2015 |
|---|---|---|---|---|---|---|---|
| E01007708 | Herringthorpe South |
46.3 | 44.5 | 2,798 | 3,309 | 1 | 2 |
| E01007734 | Herringthorpe North |
54.5 | 50.9 | 1,522 | 2,067 | 1 | 1 |
| E01007735 | East Herringthorpe South |
67.1 | 66.1 | 397 | 480 | 1 | 1 |
| E01007736 | Eastwood East | 70.6 | 68.9 | 25 | 332 | 1 | 1 |
| E01007738 | East Dene North East |
61.7 | 63.3 | 766 | 670 | 1 | 1 |
| E01007739 | East Dene East |
65.0 | 63.8 | 517 | 623 | 1 | 1 |
| E01007766 | East Dene South |
45.7 | 45.0 | 2,907 | 3,190 | 1 | 1 |
| E01007768 | Eastwood Central |
59.6 | 65.7 | 946 | 500 | 1 | 1 |
| E01007769 | Eastwood Village | 65.5 | 69.2 | 497 | 302 | 1 | 1 |
| E01007770 | East Dene North West |
39.8 | 40.3 | 4,308 | 4,409 | 2 | 2 |
The IMD is not published for wards but the average SOA score in Rotherham east is 58, well above the Rotherham East average score of 29 (28 in 2015), with an SOA equivalent rank of 1,491 (5th percentile).
Data Sources
2011 Census, 2021 Census, ward population estimates: Office for National Statistics
Employment data: Business Register and Employment Survey, ONS (via NOMIS)
Benefit data: Department for Work and Pensions (via NOMIS)
Child poverty data: HM Revenue and Customs
Local Health Indicators: Public Health England. For non-commercial use only.
Hospital Admissions: Health and Social Care Information Centre (HSCIC)
Modelled smoking prevalence estimates: University of Essex, Office for National Statistics and other sources.
Mortality: Office for National Statistics. (ONS)
Dwellings, households, council benefits, educational attainment: Rotherham MBC
Crime and ASB: South Yorkshire Police
Indices of Deprivation 2015 & 2019: Department for Communities and Local Government
Office for National Statistics sources licensed under the Open Government Licence v.3.0.
Rotherham School and Pupil Census (January 2020)